Reflecting on the time when I initiated this business with a noble cause in mind, to show the world how beautiful is our country. Pakistan has a great potential in tourism. We have so many landmarks to show to the world that prove Pakistan to be the top tourist attraction in the world.

Unfortunately, Pakistan and its people didn’t get enough appreciation for their beauty, kindness and hospitality. We couldn’t show the world the real beauty of Pakistan. This is because somehow, unfairly our country was labeled as terrorist which along with other economic sectors, destroyed the tourism in the country as well. This was also a great setback for Pakistan as we couldn’t exhibit our traditions and culture to the world.

It all started in 2009. I myself is a tourist and have traveled to almost every tourist landmark of Pakistan. After visiting all tourist points of my country, I decided to show the world the beauty that I have seen. So I then set my mission to bring this beautiful image of Pakistan and its people to the spot light. I want my country to be recognized as number one country for tourism. I want to show the world how welcoming, loving, kind and hospitable people live here. I want to make the world get to know beautiful traditions and culture of Pakistan.

And to accomplish this mission, I am along with my team working tirelessly. And K2LAND.PK is the depiction of our hard work to achieve our mission. In a short period of time, we have reached the epitome of quality services and dedication, owing to this progress; we can sense a very promising future. Our journey from a local start-up to a fully developed domestic and international travel and tourism agency is evidence of our sincerity, employees’ dedication and most importantly the trust and satisfaction of our clients. K2LAND.PK is also acknowledged for its drive to learn and excel at the tools of the trade.

Waqas Ashraf

CEO K2LAND.PK